By Thomas Madison
It is already common knowledge that Donald Trump is a ratings machine for any network he appears on, which typically translates to YUUUUUUUGE advertising cash. But no network has admitted that until now.
Les Moonves, chairman of CBS, admitted at a Morgan Stanley conference in San Francisco on Monday that 2016 “is going to be a very good year for us.” For one reason – The Donald!
Moonves added, “Man, who would have expected the ride we’re all having right now? … The money’s rolling in and this is fun!”
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Donald Trump’s presidential campaign has been a windfall for CBS, the network’s chairman Les Moonves says.
“I’ve never seen anything like this, and this is going to be a very good year for us. Sorry. It’s a terrible thing to say. But, bring it on, Donald. Keep going,” Moonves said Monday at a Morgan Stanley conference, according to The Hollywood Reporter.
“Donald’s place in this election is a good thing …There’s a lot of money in the marketplace.”
Of the explosive 2016 presidential race as a whole, Moonves noted, “It may not be good for America, but its damn good for CBS.”
He also referred to the presidential race as a “circus” full of “bomb throwing.”
“Man, who would have expected the ride we’re all having right now? … The money’s rolling in and this is fun,” Moonves said.
The Morgan Stanley Technology, Media & Telecom Conference was held in San Francisco.