As it turns out, mouth-breathing morons on food stamps are not a very desirable target market for advertisers. Go figure!

“The going rate for ads on cable news shows seem to suggest liberal viewers are cheaper than conservative viewers, reports BizPac Review.

…at least, that’s a likely take given the vast disparity.

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While MSNBC’s Rachel Maddow has been topping Fox News Channel’s Tucker Carlson in viewers of late, brands are paying three times more for ads on Carlson’s prime time show than on Maddow’s, according to Standard Media Index.

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Again, three times as much.

As reported by AdWeek, ‘Tucker Carlson Tonight’ earned $13,779 per 30-second spot — the highest average unit cost among all cable news shows in the quarter.

Progressive darling Maddow commands a paltry unit cost of just $4,193.

The question being, exactly what does this say about MSNBC viewers, as opposed to Fox News Channel viewers.”

See first sentence.