RATINGS: CNN’S MORNING SHOW HITS NEW LOW
No one wants to write this story, but the simple fact is that CNN is collapsing before our very eyes. The network has no direction, no focus, no discernible mission (other than protecting Democrats), and its already terrible ratings keep getting worse. CNN chief Jeff Zucker’s “New Day” is his first-born with the left-wing network, and it is already hitting the kind of lows that got its predecessor, Soledad O’Brien, fired:
Nielsen ratings show “New Day” — hosted by Chris Cuomo, Kate Bolduan and Michaela Pereira — pulled an average of 389,000 viewers in its first full month in July, but declined steadily to just 255,000 viewers by December.
On Monday, “New Day” hit rock bottom in the 7-8 a.m. hour with 142,000 total viewers — only 21,000 of them in the 25-to-54-year-old demographic important to advertisers. Both numbers are all-time lows.
Page Six quotes a rival executive mocking CNN over the documentary film Blackfish, “Has he had one success except a documentary about whales?” Last week, Fox News chief Roger Ailes made a similar joke, “[Zucker] had a big hit with a whale one night [the documentary Blackfish]. I guess he’s going to do whales a lot.”
Maybe Zucker should put “New Day” anchors Chris Cuomo and Kate Bolduan in whale costumes.
Couldn’t hurt.
